
CASE STUDY
Texas builder adopts integrated smart home strategy to fuel growth in new markets

“
“The industry is always looking for the next big new thing. A decade ago, it was energy efficiency. Now, it’s technology. That’s the next direction that everyone is focusing on. It’s also something that pre-owned housing doesn’t offer.”
Recognized by Builder Magazine as one of the top 10 fastest-growing homebuilding companies in 2017, Pacesetter Homes has quickly established itself as an industry leader in Texas. It also shares a rich homebuilding history as a proud member of the QUALICO family of companies, one of western Canada’s most successful builders. As the company enters a new rapid growth phase that includes expanding to new markets, it sees its new smart home strategy as a key to success and relevancy in a competitive and evolving marketplace.

Pacesetter Homes
Dallas, TX
- Top 100 builder (#90, Builder Mag, 2020)
- Top 10 fastest growing builder private builder
(Builder Magazine, 2017) - Homes range from $290k to $500k
The Challenge
The Solution
Standard Smart Home Package





Level 1 ($200-350k) Brilliant Control (1-Switch), Ring doorbell, Honeywell T6 thermostat
Level 2 ($300-400k) Brilliant Control (1-Switch), Ring 2 doorbell, Honeywell T6 thermostat
Level 3 ($375-550k) Brilliant Control (2-Switch), Ring Pro doorbell, Honeywell T6 thermostat, and choice of a smart lock (Yale, August, Schlage) or smart switches from Wemo.
The Results
“For most buyers, there are several key features of a home that are differentiators and I think this technology is one of them,” says Mr. Friesenhahn. “And the system being so flexible and easy to expand over time is definitely another benefit. It gives the homeowner a great base platform that can evolve and keep up with the times.” Mr. Friesenhahn continued, “This product really solves the issues we’ve been talking about. It makes it easier for our homeowners to connect with technology and it’s really easy to use.” All of this ultimately makes their homes easier to market, easier to showcase, and easier to sell, which gives Pacesetter a bottom-line competitive advantage.
Every homebuyer benefits as well. When they move into their new Pacesetter residence, they can easily use and manage every new smart home product and feature with a simple tap. They can also use Brilliant’s all-in-one app to control their home from anywhere as well. And the upfront cost of the smart home system is baked into their mortgage, which makes it feasible for every new home buyer to own a Brilliant-powered smart home for just a few extra dollars a month.
Pacesetter is on track to sell its first 50 Brilliant-powered smart homes in Dallas-Fort Worth in 2019 and plans to sell 300+ per year by 2022.
Our featured