CASE STUDY
The New Home Company: Setting the Bar for Smart Home as a Standard
“
“What I’ve noticed about Brilliant is that they’ve truly wanted to partner with us to help us promote and deliver a great smart home experience.”
Recognized by Pro Builder Magazine as the 2019 Builder of the Year, The New Home Company (NYSE: NWHM) has earned an industry-leading reputation for designing homes and living experiences that put homebuyers first. Rated #1 in customer satisfaction by Eliant in the high-volume and multi-divisional builder categories, this new generation homebuilder is deeply focused on offering the most innovative and consumer-driven homes on the market in major metropolitan areas and growth regions within Northern California, Southern California, and Arizona.
The New Home Company
Northern/Southern California & Arizona
- 2019 Builder of the Year (Pro Builder Magazine)
- Multi-year winner of Eliant Homebuyers’ Choice Award
- Homes range from $300k to $1M+
The Challenge
“We sat down with the major tech giants, Amazon, Google, and Apple, and visited each at their headquarters,” said Megan Eltringham, Corporate Vice President of Marketing at The New Home Company. “All three wanted to start working with New Home Home builders and understood that there was demand. Although they were very impressive, we found ourselves in a quandary. We didn’t know if it was our place to make a decision for our buyers. Some people are Android users, some people are Apple users, some people want privacy and don’t want to have any type of voice assistant in their home.”
“A lot of our competitors came out and said they were partnering with Amazon or Apple,” said Eltringham. “We chose to be agnostic, however. We said it would be up to you (the homebuyer), but we were going to seek out vendors that could be used by all three platforms.”
The Solution
Committed to setting a new industry standard for what an integrated smart home offering should be, NWHM developed their own program called EVO Home Tech, which includes a best in class smart home control and automation system supported by a white glove set up and training service for homebuyers to be delivered by its integrator partners. The name EVO was born out of technology’s role to constantly evolve to meet the needs of each customer.
EVO Home Tech Package
In addition to this standard smart home package, every NWHM owner receives a white glove In-home orientation by a professional integrator, which includes the set up of all smart home devices and training on all smart products and features included with the home.
“You have to have good integrators,” emphasized Eltringham. “That’s essential. Your sales and design teams are going to introduce all of the technology to prospects, but it’s the integrator that meets with every buyer and really personalizes the EVO experience to meet their needs.” NWHM relies on integrators like SST (Smart Systems Technologies), Empire Systems, and Republic Elite Integration to deliver the right model home and homebuyer experience.
The Results
“EVO is extremely important to our brand and we promote it in all of our outward facing marketing,” said Eltringham. “What I’ve noticed about Brilliant is that they truly want to partner with us to help us promote and deliver a great smart home experience. It’s been a really good partnership.”
Our Featured
