A Smarter First Impression: How IPG Uses Brilliant to Bring Modern Living Into Every Renovation
Real estate developers and home flippers across the country are increasingly turning to smart home technology to differentiate their properties and create a more compelling experience for buyers. Rather than simply updating kitchens and bathrooms, forward-thinking builders are integrating intelligent systems that make a house feel modern, seamless, and effortless from the moment a buyer walks in. One developer leading this approach in Michigan is IPG Inc which rehabilitates roughly 90 homes each year across the state. By incorporating the Brilliant smart home system into many of its projects, the company is demonstrating how technology can elevate a renovated home into a truly connected living experience.
A recent project in Glendale, Michigan illustrates this strategy in action. Glendale is a quiet residential community in the Detroit region known for its established neighborhoods and classic two-story homes built in the mid-20th century. Like many areas around Detroit, Glendale has been benefiting from a wave of thoughtful reinvestment as developers restore older properties and bring them back to life for modern homeowners.
“Today’s buyers in Michigan expect more than a beautifully renovated home. They’re looking for something that feels modern and move-in ready. Incorporating Brilliant smart home allows us to deliver that elevated experience. It’s a subtle but powerful differentiator that not only sets our properties apart, but also helps buyers immediately recognize the thoughtfulness and long-term value behind each project.” Bryan Conklin, owner of IPG.
In this case, the property was a dated two-story house that needed significant rehabilitation. IPG undertook a full remodel, updating structural elements, redesigning the interior flow, and restoring the exterior charm of the home. The result is a beautifully redone residence with bright, open spaces and carefully chosen finishes that balance modern design with the character of the original structure.
What truly distinguishes the home, however, is the integration of smart home technology throughout the renovation. By installing Brilliant in-wall control panels, smart dimmer switches, and smart plugs, the developer created a house that feels intuitive and elegant to live in. Lighting scenes, connected devices, and everyday functions can be controlled directly from sleek wall panels, eliminating the clutter of multiple apps or complicated systems. For buyers touring the home, the experience is immediate: the house doesn’t just look beautifully renovated, it feels intelligent, seamless, and ready for modern living.
