Well, that was fast.
About a month ago, we introduced Brilliant to the world and were thrilled with the press response for the Brilliant Control, the "world's smartest light switch". As part of that announcement, we offered a $50 discount for customers who wanted to be the first to have one, and watched our pre-order campaign sell out faster than we ever expected. Just 19 days and we sold out - wow! We are humbled and grateful for your enthusiasm.
The pre-order campaign was a hectic and exciting time for us here at Brilliant. Lots of new customers, including many who ordered enough to outfit their whole house. We learned a lot about your current smart home set ups, what you like and don't like, and listened eagerly to your questions and suggestions. There was incredible demand from big retail brands, lighting store owners, hotel chains, real estate developers, interior decorators, architects, audio/visual distributors, custom installers, and even mattress store managers. This is clearly an exciting time to be in the smart home industry.
Did your friends miss out on the pre-order? No problem! Just have them sign up for our newsletter, and we will send them (and you!) a $20 off coupon to use when our products become generally available in late 2017. If you have already pre-ordered, you'll be the first to get Brilliant Controls in late Summer, 2017!
If you are a developer or retailer interested in a large pre-order or purchase, please email us at firstname.lastname@example.org so we can discuss your needs.
Thank you again for your support! It has been an amazing month, and we couldn't have done it without you.
- Scott, Chief Product Officer, Brilliant